How do I set up a new merchandise product from scratch?

How do I set up a new merchandise product from scratch? 

Adding merchandise allows attendees to purchase physical items alongside their event tickets. Once saved, merchandise products will appear as add-ons during checkout for the events you have selected.

Step 1: Access Merchandise

1. Log in to your account.

2. Navigate to “Account Settings”.

3. Select “Merchandise” from the available settings options.

Step 2: Create a New Product

1. Click "New Product" at the top of the Merchandise page.

Step 3: Complete the Product Setup

1. Enter the product details:

• Name

• Base SKU (optional; needed if you sync stock with Shopify)

• Description (shown at checkout)

• Size guide (optional; shown next to the size selector at checkout)

• Base Price

• Cost Price (optional; used for profit in the Merchandise Sales report)

• Max Qty Per Order

• Stock (leave blank for unlimited)

2. Add a Product Image (JPG, PNG or WebP, up to 800 x 800px) so customers can easily identify it at checkout.

3. If the product comes in options such as sizes or colours, click "+ Add Variant Group", name the group (for example Size), then click "+ Add Variant" for each option. Each variant needs a name and its own image, and can have its own SKU, a Price +/- (added to or taken off the base price) and its own stock (On hand). For colours, tick "Display these options as colour swatches".

4. Choose where it sells: "Show on Web" (online checkout) and/or "Show in Box Office". Keep "Active" ticked to show it to customers. Tick "Required" only if every customer must add at least one.

Step 4: Save

1. Review the details and click "Create Product" (or "Save & Add Another" to start the next one).

Step 5: Add it to your events

1. On the Merchandise page, click the blue calendar icon ("Add to events") in the product's Actions column.

2. Tick the events it should sell on, or "Select all events", and click "Save". Stock is shared across every event you choose. A new event you create later needs the product added to it.

3. Or, from an event: open Event options -> Merchandise (under Selling), tick the product under On sale and click "Save Merchandise". Here you can also set a Price override for that event, or offer it only with some Ticket types.

A product appears at checkout only on the events it has been added to.

Tips

• Use product variants for items with different sizes or colours rather than creating a separate product for each option.

• Before your event, generate a pick list to help streamline merchandise packing and collection on the day.

• Product details, pricing and stock levels can be amended at any time.