Why use the Merchandise feature?

Why use the Merchandise feature? 

Selling merchandise directly through ticket checkout gives attendees a seamless experience to purchase items alongside their tickets while creating an additional revenue stream for your event. Key advantages include:

• Shopify Stock Sync: Already selling on Shopify? Import your products from a Shopify inventory export, then connect your store so stock levels stay in step, matched by SKU.

• Product Variants: Offer specific options like size and colour with custom pricing or stock limits.

• Stock & Channel Controls: Monitor inventory in real time and choose whether items sell online, at the box office, or across specific events.

• Fulfilment Pick Lists: Generate pick lists post-purchase to prepare and pack items for event-day pickup.